Neat and Clean
‘Perception is reality,’ observed Brian Van Bower at the head of his Aqua Culture column for August 2003.  ‘Regardless of whether that’s right or wrong, you are judged by appearances.’   ‘If your own appearances mean ugly-looking vehicles, sloppy-looking employees, shabby offices and job sites that look like disaster areas, you will inevitably be judged with that image by the clients who have hired you and by anyone else exposed to