business approaches

Knowing Your Range
'I understand that everybody has to make a living,' wrote David Tisherman near the top of his Details column in the June 2006 edition of WaterShapes, 'and I've always known that there are many people in the watershaping world who make their daily bread by selling, designing and building the pool, starting it up, selling pool toys and acid and chlorine, servicing the pool, winterizing it in the fall and opening it back up in the spring.' 'The range of activities some people try to master beneath the umbrella of