The Power of Interest
All through my career, I've never really been big on advertising.  In fact, the only place I've ever advertised is in Naples, Fla., where I've never been successful drumming up any business even though it's only a short distance from my home. I gave it a good shot - a nice ad with a picture of a vanishing-edge pool, placed in a local newspaper's special section on backyard swimming pools.  I was confident I'd get some response, but all that came back was