visual boundaries

Gaining an Edge
I've spent a lot of time in the past few years thinking about the things that generate the most interest in what we do as pool builders - and even more time turning those thoughts into designs and effects that meet my customers' desires. Once I started down this path, there was no way to turn back:  There's a market out there at the high end that most pool builders never even approach, and breaking through with these clients takes persistence, skill and talent.  As important, it also takes a willingness to stop looking at pools, spas and waterfeatures in the context of traditions and conventions that just don't line up with the needs or expectations that these customers at the highest levels have these days. These are customers who won't settle for the ordinary.  They won't accept plans that stick