Vance Gillette

Ever since people started adding swimming pools to their backyards, the companies that make the equipment, tools, systems and accessories that drive or ease their use have tried to reach and influence consumers. Real successes in those efforts can probably be counted on the fingers of a hand or two; I’ve always thought that, as an industry, we do a much better job of talking among ourselves at trade shows and in trade magazines than we do at getting to consumers where they live. You’ll be glad to know that this is not a discussion I want to pursue here; rather, I want to focus