validity
Most people I know enjoy being recognized for a job well done. From a simple pat on the back to the Nobel Prize, we get a sense of affirmation when our best efforts are seen and appreciated. Yes, there are those who see the work as its own reward. For most of us, however, recognition is a good thing, whether you prefer the warm-and-fuzzy side of being singled out for public praise or see the business advantage that comes along with recognition. Whether you're a film star brandishing an Oscar or a swimming pool contractor with an armload of design awards, there's an enhanced marketability that accrues to those with trophies on shelves and plaques on walls. For years, the pool/spa industry has