self-awareness

Life at the High End

'Through the years,' wrote Brian Van Bower at the head of his Aqua Culture column in the October 2005 issue of WaterShapes, 'more than a few watershaping professionals have asked me how to break through and start working with high-end clients. 'I respond by giving them the disappointing news that there is no magic key here: Serving the high end takes

Stoking the Mojo

By now, most of us have noticed or at least heard news of the onset of a much- anticipated rebound in the economy. Most watershapers I speak with confirm that it’s true (although to widely varying degrees) and that they are indeed experiencing increases in business – both with new contacts and old leads that have come back into play. I write those words knowing that you may or may not be convinced that this is the real thing. After all, we’ve learned some tough lessons during this recession, not the least of which is to be wary when pundits offer predictions that they seem perfectly willing to adjust from week to week. At present, however, most of these economic gurus are