sales strategy
Long known for his advocacy of the power of positive thinking, Brian Van Bower explains why he's also done all he can as a watershaper to get involved, stay involved and become part of social communities that have helped him advance his professional agenda for decades.
‘One of the fascinating things about working with the different types of clients we encounter as watershapers,’ wrote Brian Van Bower in his July 2007 Aqua Culture column in WaterShapes, ‘is that we can never really know what to expect. ‘If my years of experience have taught me anything,’ he added, ‘it’s that perception is often very different
In Part 1 of this article, we explored the nature and variety of the possible disagreements that can arise when couples really get down to the business of saying what they want in a backyard watershape or landscape project. (To see that item, click here.) These conflicts can be
Last year was the worst I’ve endured since I was a novice in the pool and spa industry. At the time, I found myself taking comfort in the fact that I wasn’t alone, that the recession was to blame for my ebbing sales and that we were all in the same boat. Misery, it seems, loved company. But I snapped out of it late last year. I now believe (as I should have last year) that when you constantly tell yourself things are bad, you almost ensure that they will be that way and stay that way. What I did to escape the trap was to
You hear it all the time these days: Now is the time to improve all aspects of what you do for a living. I’ve taken that message to heart and, in striving to upgrade all facets of my work as a watershaper, have come to a somewhat shocking realization: For all of the countless presentations I’ve made to clients, I’ve never taken a critical, disciplined look at that part of my job. In college, of course, I was forced to make presentations about class projects, but the focus was always on the design and not on the presenting. Indeed, my instructors reinforced the point that it wasn’t how you presented ideas, but instead the
