sales psychology

I’ve spent some time in the past couple months looking for a good book about trust.   I ran into some stinkers along the way, with many of them impressing me with how boring and preachy they could be.  But I never had that kind of reaction to The Little Teal Book of Trust by Jeffrey Gitomer (Pearson Education, 2008):  I’m a big fan of his (you may recall that I wrote about his Little Red Book of Selling in March 2008) and have always liked the way he manages to