reputation

A New Image
One of the themes we touch upon frequently in the pages of WaterShapes centers on the concept that an industry once thought to be the exclusive realm of fast-talking, quick-drawing operators with questionable products has been experiencing a brisk, revolutionary shift toward
A New Image
One of the themes we touch upon frequently in the pages of WaterShapes centers on the concept that an industry once thought to be the exclusive realm of fast-talking, quick-drawing operators with questionable products has been experiencing a brisk, revolutionary shift toward
Life at the High End
Through the years, more than a few watershaping professionals have asked me how to break through and start working with high-end clients.   I respond by giving them the disappointing news that there is no magic key here:  Serving the high end takes commitment, hard work and a willingness to focus your thinking on a distinct set of fundamentals that must take over and guide your work.  Depending on the level at which you're currently functioning, getting to the high end may involve climbing a mountain or might simply be about making a series of
Too Busy to Care?
Almost everyone I've talked to recently is busier than ever these days.  And it's across the boards, from landscape architects and designers to pool and spa builders and subcontractors of every type:  Everyone is swamped, and this year in particular they all seem to be having trouble just keeping up. The odd thing is that nobody I've spoken with has an entirely clear idea why this year is so busy.  At best, the economy is mixed:  oil and gas prices are through the roof, the stock market has been extremely inconsistent and consumer confidence has been shaky.  Yet watershaping projects just seem to keep on rolling, no matter the news. One undeniable factor seems to be driving this demand - that is, the
Questionable Accolades
Most people I know enjoy being recognized for a job well done.  From a simple pat on the back to the Nobel Prize, we get a sense of affirmation when our best efforts are seen and appreciated.   Yes, there are those who see the work as its own reward.  For most of us, however, recognition is a good thing, whether you prefer the warm-and-fuzzy side of being singled out for public praise or see the business advantage that comes along with recognition.  Whether you're a film star brandishing an Oscar or a swimming pool contractor with an armload of design awards, there's an enhanced marketability that accrues to those with trophies on shelves and plaques on walls. For years, the pool/spa industry has
A Call for Ambassadors
"To succeed in business or in life, I don't think you need fancy schooling or highly technical experience.  What I think you need is common sense, a commitment to hard work and the courage to go your own way."-- Robert Mondavi That statement from Robert Mondavi's autobiography truly inspires me.  Since I first read those words, I've become keenly aware of how this and other things he says about his career in the wine industry apply not only to
Lessons on the Home Front
A number of you have asked me, with varying degrees of urgency but no outright threats of bodily harm, to lighten up on what you see as