priorities

I don't know if it's because I work in the pool and spa industry or if this is common to other fields, but I know a great many people who run businesses who are ill-prepared to do so. Architects and landscape architects might have taken some classes that introduced them to basic business principles, but their counterparts in the pool and spa trades are far less likely to have taken such classes and tend to run things by the seat of their pants. In my case, I've learned what I know about business through seminars and business-oriented reading.  I've made