portfolio
They say a picture is worth a thousand words. In the case of this project, that old truism was right on the mark. From the start, what my clients seemed to want most was to look at every image I could muster and ask questions and make comments about each one. And it worked: Through their words and body language during these sessions, they offered me almost all of the information I had to have to deliver precisely what they wanted. And that was great, because when I
Tackling large, custom watershaping projects is all about the synergy between my clients and me: There simply must be a fit, or the process just won't work. Last month, we discussed the importance of setting up proper expectations from the moment a client makes initial contact and you pick up the phone. This time, I'll cover what happens if the early stages of the relationship go well enough that a face-to-face meeting is in order. This is the session during which I discover whether or not there's truly a
Tackling large, custom watershaping projects is all about the synergy between my clients and me: There simply must be a fit, or the process just won't work. Last month, we discussed the importance of setting up proper expectations from the moment a client makes initial contact and you pick up the phone. This time, I'll cover what happens if the early stages of the relationship go well enough that a face-to-face meeting is in order. This is the session during which I discover whether or not there's truly a
It's unfortunate, but all too often watershapers and landscape professionals go to extraordinary lengths in designing and building beautiful spaces - then don't take care of business when it comes to capturing those spaces with quality photographs. This is despite the fact that photography is hugely important to so many of us, if only to give us a worthy photographic record of our work to use in marketing and selling future projects. These images make up our portfolios, dress up our offices and showrooms and serve as
I take a lot of pictures of my work - so many, in fact, that friends and colleagues often tease me about it. Chief among those antagonists are my Genesis 3 compatriots, Brian Van Bower and Skip Phillips, who have a running joke about how I always have a slide show ready, whether it's two in the morning in my home or off in some location far removed from classrooms or offices. And it's true: Because I shoot 35-mm slides of every aspect of every one of my projects, I usually
For many people in the watershaping trades, client relationships begin with selling and never really advance beyond that stage. For me, however, it's not about selling per se; instead, it's about creating a sense of collaboration and building a foundation of mutual trust and understanding. In fact, the work I do in establishing these creative relationships with my clients may well be the most important "detail" of all. In a sense, watershaping isn't a job to me. It's my passion, which explains why I'm so obsessed with
One of the most critical moments in the life of any watershaper occurs when he or she meets prospective clients face to face for the first time. This is when jobs are won or lost - and, more significant, the point at which watershaper and clients begin what can become a long and fruitful relationship. I'll state right up front that I do not approach my initial customer meetings with the idea of walking out with a signed contract and a check. Instead, I go in trying to do what I can to help clients realize their dream of becoming owners of a quality watershape. Whether I end up
The Currency of Beauty