Portfolio Design
By Mike Farley One of the greatest contrasts I’ve found between watershapers from the pool and spa industry and watershapers with backgrounds in landscape architecture is the way representatives of the two groups handle their portfolios. Landscape architects are taught that
One of the greatest contrasts I've found between watershapers from the pool and spa industry and watershapers with backgrounds in landscape architecture is the way representatives of the two groups handle their portfolios. Landscape architects are taught that the way they present past work has everything to do with their ability to market their current design services. In the pool/spa industry, by contrast, designs are still rarely paid for and instead are offered as a means to winning a construction contract. In this context, portfolios tend to be far less sophisticated and generally cover examples of the company's work rather than that of an individual designer. That situation is (thank goodness) changing on several fronts, and it seems an opportune time for watershapers in general to step up in sophistication and focus on
