pool industry trends

Thriving Beyond Recession
Who are the companies that thrive after times of economic hardship? The Harvard Business Review conducted an extensive study of that very question during the peak of the last “great” recession. As we now face a growingly uncertain economic picture, considering what they found may be of use today.    ...
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Wall Street Citadel of Capitalism
Investing in Potential
Hayward’s CEO, Kevin Holleran, shares his thoughts on the company’s recent IPO, the impact of…
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JimMcCloskeyWaterShapes
Spread the Word!
My history with Vance Gillette and his crusades began when I was editor of Pool & Spa News. Early in 1990, he approached me with a commentary that, almost overnight, opened everyone’s eyes to a complacency and lack of direction within the pool and spa industry that threatened to
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VanceGilletteJandy
Changing the Industry’s Focus
The time has come for a major change in the pool and spa industry: Time to think differently about how we promote and market our products; time to recognize that our products bring more happiness and excitement to people than anything else they can buy; and especially time to
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LaurieBatter
A Marketing Pro Surveys the Industry
An Interview by Eric Herman A watershaping industry veteran of more than 25 years, publicist Laurie Batter was cited as one of Aquatics International's "Power 25" in 2006; was twice named one of the Top 25 Industry People to Watch by Swimming Pool/Spa Age; was presented with
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