outreach
Of all the promotional tools Dave Garton has deployed to support his watershaping business through the years, nothing has been more effective than his business cards. Why so? As as he reports here, it's because there's more to them than the usual bits of contact information.
Is it an idea whose time has come? On June 8, I received an email from my friend Dave Penton announcing that he was setting up Twitter, Facebook, and Instagram accounts for something called International Swim Day. "The first day of summer this year is
‘When it comes to business,’ observed Stephanie Rose in her October 2002 Natural Companions column in WaterShapes, ‘I know that being a soloist carries me only so far: Rather, it’s the relationships I’ve established and maintained within the business community that have taken me beyond the
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Continuing the WaterShapes Revolution Welcome to WaterShapes.com, the one-stop web site that serves the…
Sometimes, just when you think you have things all figured out, something comes along to transform your point of view. For as long as I've been a part of the watershaping trades in general and the pool/spa industry in particular, there have been those special occasions when I've had just the kind of experience that has caused me to see things with fresh eyes. Case in point is the trip I mentioned in my last column - the one in which I was heading to
