National Swimming Pool Foundation
A couple weeks back, I was figuring that my time at the 2015 edition of the International Pool|Spa|Patio Expo would be quite routine - visiting with old friends, making a few new ones, catching up with our sponsors and recruiting several more. But those easy expectations all changed shortly before the show when the announcement came, first through
The ingenuity of the folks at the National Swimming Pool Foundation makes me smile. If you’ll recall, I wrote several months ago about Tom Lachocki’s election-season declaration that it was time to donate to something, anything other than candidates for office. His suggestion was to divert political contributions toward the funding of swim lessons for children – which seemed, amid the fall’s welter of campaign ads, a much more productive way to
A couple blogs back, I wrote about the National Swimming Pool Foundation’s Step Into Swim program (see “A Campaign Apart,” 10 October 2012). Since then, I’ve been following the program’s progress, digging into its background and getting more and more convinced of its significance. I’ve been around the industry long enough to know that
Readers Throw Cold Water on WSJ Pool Article As if the tanked economy wasn't bad enough for watershapers, The Wall Street Journal recently published an article ("Taking a Bath on Your Pool") that, essentially, calls into question the sanity of any homeowner who
When you talk to clients about why they want a swimming pool or spa, which benefits generally top their lists? Are they after beauty, luxury or a relaxing lifestyle accessory? Or is it the sound of moving water, a focus on entertaining or a place to play? Through the years, I've spoken with lots of you about how important it is to understand precisely what
NSPF’s Dr. Tom Lachocki