Mike Farley

Poolside Perspectives Podcast Comes Online
Veteran watershapers Kevin Woodhurst and Mike Farley are teaming up for a new podcast targeting consumers with an eye toward elevating the industry’s public image. Titled Poolside Perspectives, the weekly podcast will feature in-depth interviews, valuable information and more. ...
Mike Farley’s ‘What Is It?’ Series Roster
Here's a list of all 36 of Mike Farley's 'What Is It?' videos.  The series ran for nearly seven years after starting in 2012 and forms a video catalog of trends in pool and spa design and accessorizing.    #1: Rain Fall - click
2013/1.1, January 9 — Framing Perspectives, Eco-Friendly Landscaping, Rockefeller Plaza and more
                    January 9, 2013      …
2012/12.1, December 5 — Water and Sculpture, Rain Fall Features, The Magic Fountain and more
 December 5, 2012                             …
2011/8.1, August 10 — Great Hotel Pools, Industry Gut Check, Designing Courageously and more
August 10, 2011 WATERSHAPES.COM PHOTO GALLERY Are These Really the World’s Most Amazing Hotel Pools?…
The Courage to Create Art
I was recently rummaging through my local bookstore, searching for the next pearl to unveil in this space, when I came across a book that stopped me in my tracks just because of its title: Art & Fear: Observations on the Perils (and Rewards) of Artmaking. This slim, 122-page volume, written by David Bayles and Ted Orland (Capra Print Editions, 1993), is so provocative and insightful that
2011/7.2, July 27 — Hudson River Pools, Water Level Issues, Yosemite and more
July 27, 2011 WATERSHAPES.COM VIDEO GALLERY Floating Swimming Pools on New York’s Hudson River? It’s…
Adding the Beauty of Stonework
How do you define artistry? That’s a highly subjective question, of course, but I’ve always thought of it as a completed work that radiates impressions of insight, effort, skill and mastery — even in
2011/7.1, July 13 — Olympic Aquatic Centre, Healthy Ponds, Ripples and more
July 13, 2011 WATERSHAPES.COM PHOTO GALLERY The Controversial Aquatics VenueFor London’s 2012 Olympic Games The…
Reading to Reshape My Mental Outlook
Last year was the worst I’ve endured since I was a novice in the pool and spa industry. At the time, I found myself taking comfort in the fact that I wasn’t alone, that the recession was to blame for my ebbing sales and that we were all