image
'If you ask a roomful of watershapers about the toughest of the basic business challenges they face,' wrote Brian Van Bower in opening his Aqua Culture column for January 2005, 'there's little doubt in my mind that a large percentage of them would say that finding, hiring and keeping good employees is near the top of the list.' 'Depending upon several factors - the size of your company, its business volume, its focus and how much work you submit to outside contractors - your own approach
‘Perception is reality,’ observed Brian Van Bower at the head of his Aqua Culture column for August 2003. ‘Regardless of whether that’s right or wrong, you are judged by appearances.’ ‘If your own appearances mean ugly-looking vehicles, sloppy-looking employees, shabby offices and job sites that look like disaster areas, you will inevitably be judged with that image by the clients who have hired you and by anyone else exposed to
‘During a presentation to a recent conference for the swimming pool and spa industry, I tossed this nugget to the audience: “By a show of hands, how many of you in this room believe that most people think highly of our industry? Please be honest.” ’ That’s how Brian Van Bower began his Aqua Culture column in the May 2003 edition of WaterShapes. He continued: ‘It was a mixed group of more than 160 people representing
One of the greatest epiphanies I’ve ever had as a watershaper came many years ago when I was asked to tell a group of businesspeople what I did for a living. I’d been invited to attend a meeting of the Miami Chamber of Commerce and, as a newcomer, was asked to say a few words about my company and my work. I was to go second: The first speaker was in the carpet-cleaning business and, as I recall vividly, described what he did in such a way that it would’ve been a great cure for insomnia. Standing up after his sleep-inducing performance, I was
Challenged to develop a sculpture that would make a strong statement about the commissioning company’s expertise in engineering and motion-control technology, Michael Batchelor and Andrey Bererzowsky of Montreal’s SWON Design delivered a work of subtle beauty to an otherwise stark architectural context. Here’s a close look at the resulting medley of textured glass, sheeting water, gleaming steel and arcing jets, all set within curving ponds. With residential projects, the importance of understanding the character and focus of the client is widely recognized and appreciated. Although the scales are different and the “clients” may be committees, we’ve discovered that the same is basically true with commercial projects as well. A case in point is this project, which we completed for Parker Hannifin, the Mayfield, Ohio-based manufacturer of engineering components and a multi-billion-dollar company whose products are found on everything from Space Shuttles to precision industrial machinery. Appropriately, the sculpture we were asked to design was to reflect a highly refined, disciplined sense of beauty. We at SWON Design were first contacted by an independent marketing consultant, Karen Skunta, who was participating in the company’s effort to re-brand itself – a program that, in part, included
One of the themes we touch upon frequently in the pages of WaterShapes centers on the concept that an industry once thought to be the exclusive realm of fast-talking, quick-drawing operators with questionable products has been experiencing a brisk, revolutionary shift toward
One of the themes we touch upon frequently in the pages of WaterShapes centers on the concept that an industry once thought to be the exclusive realm of fast-talking, quick-drawing operators with questionable products has been experiencing a brisk, revolutionary shift toward
