high end marketing
For more than 20 years now, both as a printed magazine and as the WaterShapes web site, we've focused more or less exclusively on custom, high-end, full-featured projects, the thought always being that by offering a steady diet of
'Over and over at seminars and trade shows, watershapers ask me three distinct but interrelated questions: "How do you get into the high-end market?" and "How do you deal with wealthy customers?" and "How do you handle those kinds of jobs?" 'The short answer to all of them,' began Brian Van Bower in his Aqua Culture column in the April 2004 issue of WaterShapes, ' is that I've set myself up for it and am prepared to
Change can be both exciting and terrifying. In my experience, the biggest changes often come with the potential for tremendous rewards, but also with significant risk. During the past two years, such change has come for our company in the form of an all-encompassing transformation that has involved every aspect of the way we do business. We've gone from trying to mass-produce affordable swimming pools and hardscape designs (and fighting for every dime we made along the way) to building only high-end, custom projects where we never compromise on quality - and make generous
