expansion
'Last month,' wrote Brian Van Bower to open his Aqua Culture column in the February 2004 issue of WaterShapes, 'I jumped into the New Year with a discussion of how the trends we face these days are influencing our recent experiences in business, society and life in general. 'All that was intended to set up this column's discussion of where we, as the watershaping industry, might be going in the months and years to come. . . . Rather than get into the aimless game of offering predictions, I'll delve instead into
I'm freshly returned from the International Pool|Spa|Patio Expo, loaded with memories and impressions and ready to set my course for the year to come. I had the editorial conversations I needed to have, conferred with old friends and new acquaintances and met with multiple suppliers to
Put yourself in your customer's swim suit for a moment: You're floating in a lounge chair in your pool, taking in the surroundings and proud ofwhat you and your family now enjoy. As you scan the perimeter of the pool, you spot something you're certain wasn't there the last time you looked. Yes, you're sure of it: A portion of the deck seems to be rising above the backside of the coping. Instead of continuing to enjoy a lazy afternoon's float, you now start to
Put yourself in your customer's swim suit for a moment: You're floating in a lounge chair in your pool, taking in the surroundings and proud ofwhat you and your family now enjoy. As you scan the perimeter of the pool, you spot something you're certain wasn't there the last time you looked. Yes, you're sure of it: A portion of the deck seems to be rising above the backside of the coping. Instead of continuing to enjoy a lazy afternoon's float, you now start to
