elevate

Elevating the way we do things in this industry means addressing our gaps in knowledge on several levels.   First, excellence means understanding the aesthetic side of watershaping - design traditions, art history and the nature of visual appeal.  Second (and right in step) is the need to know how to build various types of systems properly.  As an industry, in other words, we need to know how to avoid mistakes. In February, Genesis 3 staged a construction school in Orlando - and what follows isn't a commercial; rather it's a point of departure for a discussion long overdue in our industry.  What struck me is that