designers
Even though I've been on the leading edge of a movement for several years now, it still feels strange to put this thought on paper: A growing number of professionals like me are now finding work as consultants in the design and construction of watershapes. Who would ever have thought it possible? Just a few short years ago, the idea that anyone could make a living by charging for designs or construction oversight was outlandish and the subject of skepticism, shock and derision among architects, landscape architects and pool contractors. To that point, after all, "pool design" was generally a service that existed almost exclusively to support the sales efforts of contractors. These folks, who were accustomed to
Even though I've been on the leading edge of a movement for several years now, it still feels strange to put this thought on paper: A growing number of professionals like me are now finding work as consultants in the design and construction of watershapes. Who would ever have thought it possible? Just a few short years ago, the idea that anyone could make a living by charging for designs or construction oversight was outlandish and the subject of skepticism, shock and derision among architects, landscape architects and pool contractors. To that point, after all, "pool design" was generally a service that existed almost exclusively to support the sales efforts of contractors. These folks, who were accustomed to
Through the past few months, I've run across several representatives of the pool and spa industry who have expressed concern that some of us in the business of educating watershapers are encouraging landscape architects to move in the direction of the pool industry's traditional market. I can understand the anxiety. After all, landscape architects are degreed professionals in a closely related exterior-design field and have been academically trained in principles of design, while most of us in the mainstream pool and spa industry have no such background or relevant certification. It probably isn't paranoia to regard these design-oriented professionals as having something of an edge. There's also the simple fact that
All through my career, I've never really been big on advertising. In fact, the only place I've ever advertised is in Naples, Fla., where I've never been successful drumming up any business even though it's only a short distance from my home. I gave it a good shot - a nice ad with a picture of a vanishing-edge pool, placed in a local newspaper's special section on backyard swimming pools. I was confident I'd get some response, but all that came back was
