consumer outreach
As I announced in the last WaterShapes World blog, this edition of the newsletter carries a new/old name: WaterShapes. It's a proud title, and I'm happy to bring it back knowing we have so much more to accomplish. *** Our mission isn't much changed since we started out in
Almost from the day I decided to suspend publication of the printed version of WaterShapes, I had a vision of what was coming next. Reaching all the way back to my earliest days with Pool & Spa News, I recall impassioned conversations about the pool industry’s perceived need to reach out to consumers. Although studies were done, committees formed and advertising campaigns plotted and executed, there was never any
