consumer expectations
Managing the current torrent of sales leads can be a frustrating challenge for over-burdened builders, renovators and service techs. There are some practical ways to ease the strain, says industry marketing consultant, Brett Abbot, advice he shared on an Ask the Masters podcast this past August.
For all the talk about the spectrum of watershaping - the existence of those who, on one extreme, pursue high-quality, truly custom projects and those on the other who live in a low-end, cookie-cutter realm - I must say that I've yet to run into anyone from the fringes of latter camp who's stepped forward to say, "Yes, our company crawls in the dirt to win jobs based purely on price, and it's only possible because we deliberately do substandard work." Quite to the contrary, people in the watershaping business at all levels will tell you that they're in business to provide a quality end product that delivers real value to clients whether the average cost of their output is
For all the talk about the spectrum of watershaping - the existence of those who, on one extreme, pursue high-quality, truly custom projects and those on the other who live in a low-end, cookie-cutter realm - I must say that I've yet to run into anyone from the fringes of latter camp who's stepped forward to say, "Yes, our company crawls in the dirt to win jobs based purely on price, and it's only possible because we deliberately do substandard work." Quite to the contrary, people in the watershaping business at all levels will tell you that they're in business to provide a quality end product that delivers real value to clients whether the average cost of their output is
Last month, I jumped into the New Year with a discussion of how the trends we face these days are influencing our recent experiences in business, society and life in general. In doing so, we navigated our through a mixed bag of factors - advancing technology, interesting economic times and complex legal conditions on the grand scale up alongside local, narrower issues having to do with the emergence of the watershaping business, the wayward nature of trade associations and the state of relevant education for our trades. All that was intended to set up this column's discussion of where we, as the watershaping industry, might be going in the months and years to come. Pure prognostication, however, is an imperfect process in which I won't indulge. Rather than get into the aimless game of offering predictions, I'll delve instead into
