client contact
Of all the promotional tools Dave Garton has deployed to support his watershaping business through the years, nothing has been more effective than his business cards. Why so? As as he reports here, it's because there's more to them than the usual bits of contact information.
Consider the way I spent my time yesterday: I had breakfast in an upscale eatery to discuss teaching a class. I went through a phone interview with a publication’s editor. I hung up the phone and headed over to a job site I knew would be a total mess after a night that had given us an unexpected inch of rain. Adding to the uncertainty, I was to
Tackling large, custom watershaping projects is all about the synergy between my clients and me: There simply must be a fit, or the process just won't work. Last month, we discussed the importance of setting up proper expectations from the moment a client makes initial contact and you pick up the phone. This time, I'll cover what happens if the early stages of the relationship go well enough that a face-to-face meeting is in order. This is the session during which I discover whether or not there's truly a
Tackling large, custom watershaping projects is all about the synergy between my clients and me: There simply must be a fit, or the process just won't work. Last month, we discussed the importance of setting up proper expectations from the moment a client makes initial contact and you pick up the phone. This time, I'll cover what happens if the early stages of the relationship go well enough that a face-to-face meeting is in order. This is the session during which I discover whether or not there's truly a
