business philosophy Archives

Building a Base

Long known for his advocacy of the power of positive thinking, Brian Van Bower explains why he's also done all he can as a watershaper to get involved, stay involved and become part of social communities that have helped him advance his professional agenda for decades.

Sustaining Sustainability

An Interview by Lenny Giteck Sustainability may be a hot buzzword in the world of landscaping these days, but Bruce Zaretsky is no Johnny Appleseed-come-lately to the concept. According to Zaretsky — owner of Zaretsky and Associates, a landscape design, installation and consulting firm near Rochester, New York, and a frequent contributor to the pages of WaterShapes — he's been concerned with sustainability throughout his entire landscaping career. "I've always tried to be careful with resources and less invasive to the environment," Zaretsky says. "For instance, whenever I would replace a brick patio for a client, I'd never throw out the old bricks; I'd always leave them at the road, on a wood palette, so other people could take them. The palettes themselves — I'd either

On Mastering the Good Life

An Interview by Eric Herman Brian Van Bower's 'Aqua Culture' column has appeared in every WaterShapes issue since the magazine's inception and has become an inspirational touchstone for many along the way. Now in his 12th year of writing for WaterShapes, Brian has covered a vast array of topics, all with a unique

Most watershapers would agree that it’s relatively easy to build excellence into projects that come with large budgets – and that it’s much harder to stay on the path to quality when working in the mid-range market. Rather than compromise and degrade the product (which happens far too frequently, says G. Bruce Dunn of Mission Pools), the savvy contractor should focus on finding ways to deliver at the highest level, even for clients of modest means.

Core Value

To my way of thinking, even a so-called average swimming pool is a wonderful thing. It's a product we place in a backyard for the long haul, a product that provides an ongoing recreational experience, operates reliably, enhances lifestyles and adds to property values while offering quality family benefits. With that in mind, I firmly believe that we as an industry must collectively make the decision that there's no place for second-rate construction. "Bargain construction" doesn't work in our industry simply because of the