business development
'Through the past few months,' wrote Brian Van Bower in April 2005 to open his Aqua Culture column, 'I've run across several representatives of the pool and spa industry who have expressed concern that some of us in the business of educating watershapers are encouraging landscape architects to move in the direction of the pool industry's traditional market. "I can understand the anxiety. After all, landscape architects are
'Through the years,' wrote Brian Van Bower at the head of his Aqua Culture column in the October 2005 issue of WaterShapes, 'more than a few watershaping professionals have asked me how to break through and start working with high-end clients. 'I respond by giving them the disappointing news that there is no magic key here: Serving the high end takes
Lots of us landshapers hear voices. The longer we're around, the clearer those voices become and the more we trust them. "Don't take this job," they'll say. "You can't make this look good. Do you really want to be known for this project?" For the most part, these internal voices perform a valuable service in keeping us out of harm's way. Every once in a while, however, I find myself
We landshapers can and should attach a dollar figure to our knowledge, experience and integrity. That's a lesson I had to learn the hard way. About fifteen years ago, I was in need of a new dump truck for my growing business. I wasn't rich, so I decided to buy a used vehicle and found one in the local truck-trader newspaper. After looking at the truck with my trusty mechanic, I made an offer to my fellow landscape contractor, and he accepted. As we entered his office to complete the necessary paperwork, I came face-to-face with a landscape plan that looked very familiar: It was one I had drawn for potential clients. In fact, it was the colored plan I had presented to them only a few weeks earlier. I felt violated: That was my plan sitting on his desk. I asked him where he'd gotten it - an obvious and unnecessary question - and he told me that
Almost everyone I've talked to recently is busier than ever these days. And it's across the boards, from landscape architects and designers to pool and spa builders and subcontractors of every type: Everyone is swamped, and this year in particular they all seem to be having trouble just keeping up. The odd thing is that nobody I've spoken with has an entirely clear idea why this year is so busy. At best, the economy is mixed: oil and gas prices are through the roof, the stock market has been extremely inconsistent and consumer confidence has been shaky. Yet watershaping projects just seem to keep on rolling, no matter the news. One undeniable factor seems to be driving this demand - that is, the
