Bruce Zaretsky
Bruce Zaretsky opened his very first On the Level column back in August 2007 with a question: ‘Does the size of a project or its budget correlate with its creativity or quality?’ ‘I know many of us have clients who think that way, believing the more money they spend, the better product they’re going to get,’ he wrote. ‘And my best guess is that there are
Back in the day when WaterShapes was primarily a magazine and only marginally an Internet entity, I had a group of fine people around me. In fact, at the time we shifted from mostly print to all-digital after releasing our July 2011 edition, the same team had put together every edition of the magazine for more than a dozen years. It was a merry crew, and one of my most pleasant tasks each year was











Sustaining Sustainability